PRODUCT DESIGN - DESIGN DIRECTION
ABOUT THE PROJECT
RECURRENTE IT'S A PAYMENT APP FOR LOCAL SHOPS AND EVENTS FROM CENTRAL AMERICA.
The Company Vision is to have a World Class Experience for more than 500~ active users, giving them Fresh New Air, Security, and the easiest way to get their payments.
Product Designer, Art Direction
They had just two levels of depth, making the information on the same level as others
that maybe they weren't too important, or just more detailed about something specific. This was just because they were adding features on the go without taking care of how this
is read and feel.
The problem with this was that everything seems to have the same weight and put a whole
set of features and information on the front page.
A possible solution was making a group of features and information and then, adding depth to every group. This makes the information and the features more understandable, predictable as well dependable. Making the user feel more secure and self-confident to use the product.
Another problem that the platform had was the visual style needed a shiny update.
Considering that is product-oriented from young internet influencers to local shops, we need something young full but serious. Vibrant but dependable. New but has a bit corporate feel.
So in order to archive those feelings, I've started by selecting a new typeface for the Product and then brand-new colors.
how it's started / how it's going
Let's create something unique Together
I WOULD LOVE TO HEAR ABOUT YOU, THE PROJECT YOU HAVE IN MIND, AND YOUR VISION BEHIND IT. LET'S CHAT.
AVAILABLE ONLY FOR FREELANCE PROJECTS STARTING ON AUGUST 2023